Visual identity developed for The Walking and Cycling Strategy, authored by Joel Meadows from the Green Hand Institute. It is a strategy that the Mount Alexander Shire Council has undertaken to explore the travel habits of its community. Its main aim is to increase and improve walking and cycling routes throughout Castlemaine and surrounding townships – to encourage people to use their cars less – and to make community members aware of these pathways. A logo, report document, icons and signage were developed by One Degree for this project.